Case Studies
Examples of analyses
Companies in similar situations will find here approaches that will inspire them and at the same time allow them to understand how I build global strategies.
Pitch Deck
Company: UERA.
UERA was originally a blockchain solution tailored exclusively for the aeronautics sector.
Problematic
Expand their market to reach different sectors in the luxury industry.
Solution Brought
I led the adaptation of UERA’s blockchain solution, originally designed for aeronautics, to meet the demands of the luxury sector. This included repositioning the product, refreshing the brand image, and restructuring the sales pitch to align with the high standards of the luxury industry.
Physical Product Designs
Company: 5minSpa, Vice1960, Jaguar, amble8, evian, and Sumo.
Developing products that create an emotion.
Problematic
Building a lasting connection with an audience relies on creating products that evoke strong emotions and resonate deeply.
Solution Brought
From innovative product ideation to design execution, I developed and delivered concepts and frameworks that seamlessly integrated product creation with compelling communications, ensuring emotional impact and audience engagement.
Analyses & Solutions
Company: Oribe.
Oribe is a luxury hair care brand, first famous in professional salons.
Problematic
The brand has a strong packaging concept, but no clear strategy to back it up. How can a stable emotional connection be established with the target audience?
Solution Brought
I analyzed the psychology behind the existing brand efforts to create a cohesive marketing logic, impactful communications, and effective commercial tactics. Additionally, I introduced an innovative tech idea: the first app designed to compare luxury hair care products.